The gifting company brightens celebrations through acts of kindness, local engagement, and meaningful connections across the region
As the spirit of Eid fills the air with joy and generosity, Floward, the region’s leading online gifting company, has launched a series of community-driven initiatives to spread happiness across the Gulf Cooperation Council (GCC). With a commitment to giving back, Floward has gone beyond traditional gifting to embrace the true meaning of Eid: compassion, connection, and community.
This year, Floward marked the Eid celebrations by initiating thoughtful programs designed to touch lives in meaningful ways. The company collaborated with local charities, hospitals, and community centers in countries including the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, and Oman, delivering personalized gifts, floral arrangements, and Eid-themed packages to various segments of society.
One of the standout efforts involved visiting children’s hospitals and elder care facilities, where Floward teams distributed colorful bouquets and small gifts to patients and residents. These simple yet powerful gestures brought smiles to the faces of many, reminding them that they are remembered and cherished during this festive season. In many locations, the teams also engaged in short conversations, performances, and storytelling sessions — turning a gift delivery into a shared moment of happiness.
Floward also worked closely with schools and special needs centers to celebrate Eid with children and young adults. The brand organized mini-celebrations featuring creative gift-making workshops, card-writing activities, and the distribution of treats and flowers. These moments not only celebrated the occasion but also encouraged young minds to express kindness and gratitude — values central to Eid.
In addition to physical outreach, Floward launched a digital campaign across its platforms to inspire users to share acts of kindness in their own communities. Using hashtags and themed messages, the campaign encouraged people to send surprise gifts, flowers, or handwritten notes to loved ones, friends, and even strangers in need. Social media was filled with stories of these heartwarming acts, reinforcing Floward’s message that giving is the heart of celebration.
What sets Floward’s initiatives apart is the authentic way in which the brand connects with communities. Rather than focusing solely on commercial success during peak gifting seasons, Floward has continually demonstrated a purpose-driven approach to business. By aligning its brand with acts of service, it has built a strong emotional connection with customers who value meaning and authenticity.
In a statement, Floward’s team expressed that Eid is a special time not only for celebration but also for reflection and gratitude. Their goal was to ensure that as many people as possible felt the warmth of the occasion, especially those who may be spending Eid away from family or in challenging circumstances.
As the Eid season concludes, Floward’s thoughtful efforts across the GCC have left a lasting impression, proving that even small gestures — when done with heart — can have a profound impact. Through flowers, gifts, and a genuine desire to give back, Floward has once again shown that the true essence of Eid lies in sharing joy with others.
