In a city of towering ambition and endless opportunity, navigating the job market in the UAE can feel like a maze. But for many professionals who’ve found themselves lost in the process, Masooma Ajaz has been the compass pointing them toward hope, clarity, and success.
A Personal Need Becomes a Public Mission
In 2013, Masooma wasn’t looking to start a career in career coaching. She was simply helping friends—tweaking their CVs, preparing them for interviews, and sharing job leads. What started as small acts of kindness soon became a calling.
“Finding a job here was difficult, not because people weren’t talented, but because they lacked information and direction,” she says. “I realized so many people just needed a bit of guidance—someone who’s been through it.”
That’s when she decided to step up—not as a recruiter, not as a career coach charging hefty fees, but as a mentor who offered her time and expertise freely.
From Confusion to Confidence: Bridging the Gap
Masooma’s mission has always been clear: bridge the gap between job seekers and the opportunities they deserve. Many of the individuals she’s helped struggled with things most take for granted—writing a compelling CV, understanding how hiring really works in the UAE, or even just building a LinkedIn profile that actually gets noticed.
What makes her different is her practical, tested advice. This isn’t theory. This is lived experience. Masooma has been in the shoes of the job seeker. She’s felt the uncertainty, navigated the barriers, and turned that journey into a roadmap for others.
A No-Fee Philosophy Rooted in Purpose
What truly sets Masooma apart is this: she does it all for free.
“I never charge anyone who needs my help. My return comes when someone tells me they got the job,” she says.
In an industry where monetized coaching is the norm, Masooma’s model is rare—and powerful. Her reward isn’t financial; it’s emotional. It’s in the celebratory messages she receives. The quiet gratitude in someone’s voice. The success stories that once started with a desperate message in her inbox.
Impact Over Income: What Success Really Means
To Masooma, success isn’t measured by income or recognition, but by impact.
“It’s about helping others grow,” she says. “It’s seeing people walk away with more confidence than they came in with. That’s what fuels me.”
And that impact hasn’t gone unnoticed. Masooma has received five awards for her work in the job-seeking space and has been featured in numerous interviews where she’s shared insights on everything from career shifts to standing out in the UAE job market.
Future Plans: Scaling Support, One Tool at a Time
Masooma isn’t slowing down. She’s currently working on a series of workshops aimed at making job market support even more accessible. She’s also expanding her UAE Job Guide into a comprehensive toolkit—tailored for job seekers at every stage.
Whether it’s a new graduate unsure of where to start or a mid-career professional ready to level up, Masooma is building the tools to guide them.
A Legacy of Service
Masooma Ajaz’s journey is a reminder that one person can make a difference—without a price tag. Her work is rooted in empathy, fueled by purpose, and guided by lived experience. She didn’t set out to be a changemaker. She became one because she listened, cared, and acted.
Her story isn’t just about jobs—it’s about dignity, empowerment, and the belief that everyone deserves a fair shot.
And if Masooma has anything to do with it, they’re going to get it.
